A well-crafted bio is key for new or seasoned real estate agents.

Your biography is the first step to building your personal brand and connect with clients.   A powerful bio that illustrates that you are a real person with a family, hobbies, and interest is key to be able to attract new clients, lay the groundwork to build interpersonal relationships, and offer potential clients a reason to trust you.

Step 1: Keep it Short & Sweet
No one is going to spend more than a minute reading a bio. Think about that when considering the length of a bio. Aim for a medium length bio. Two to three paragraphs is the optimal length. Any longer and your readers could lose interest. Avoid going overboard with your use of font styling and fancy writing techniques. While using exclamation points or font styles such as italics, bold or underlining are a great way to emphasize a point, they should be used sparingly. When overused, they can have the opposite effect and distract the reader.

Step 2: Include Professional Experience
You’re the expert when it comes to real estate, so show it off! A well-rounded biography should include your skills, expertise, education (certificates, degrees, diplomas, classes taken, etc.), experience, and awards, but there is a fine line between humility and boasting. Walk that fine line.  Another suggestion is to include a few client testimonials that range in dates.

Step 3: Tell a Story
Real Estate can be a very personal business, so adding some insight into your personal life outside of work can be a great tool for connecting with potential clients. Potential customers want to get a feel for who you are as a person, because that is an indicator of what their experience will be like working with you.  And, who knows when someone might contact you simply because you have something in common with them. Limit the personal touch to fun facts, keep it light and to the point, and avoid getting too intimate with your personal details.

Step 4: Link Yourself to the Real Estate Area
You know the area better than anyone else, so demonstrate your depth of knowledge by showing your connection to the area.  Are you new to the area? Then speak of what drew you to this particular region.  Are you a long time resident?  Then this is a great opportunity to talk about all the specialness of the area, fun facts, and unknow treasures.  This is a great way to build trust with your clients as they’ll need your guidance in finding the right home.

Step 5. Identify Your Specialty
If you have a niche or trying to create a niche market then this is your opportunity to shine! Also include that you can also guide your clients no matter the neighborhood or the size of the deal.

Step 6: A Bio is NOT an Advertisement
You do not always have to say your number one!  There’s a time and a place for an advertisement, and this isn’t it! Keep your bio simple and honest – if you come off as an advertisement, you’ll turn clients away. Potential clients want to know that you are hard-working person that can relate to someone’s wants and needs.  What distinguishes you from other agents is the depth of your concern that the transaction exceeds their expectations.

Step 7: Multimeadia
Having both a written bio and a video intro can not only make you seem more technologically savvy, but it also let’s people get to know you a little better.

Step 8: Write for two types of people
There are 2 types of people: the ones who look for facts and numbers and the ones looking for a feel good customer experience or care. Your bio should give facts/stats from your own record oe your broker to show your experience and expertise and should also provide enough insight about you as a person.

Step 9: Sync with your Brand
Whether you are part of an agency or flying solo, it’s important that your real estate agent bio is in-line with your brand values. That way potential customers receive consistent messaging.  Two things to keep in mind are to include the values and selling points listed in the description of your company. And, incorporate those values into your own description.

For example, if your agency promotes persistence and dedication as key traits of its agents, try highlighting your own tenacity in your bio.

Step 10: Proofread and Review
Your bio is the perfect opportunity to demonstrate just how professional you are, so make sure your writing is 100% error-free! Correct spelling and grammar is an absolute must and a single error has the potential of turning a client away forever.

Lastly always include your contact information.  Ultimately your bio is one way of helping your client’s to get to know you and contact you.  Include your contact information at the end of your biography!

Contact us at [email protected] or at 407-377-5585.

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